Willy street co-op rebrand
Willy Street Co-Op is a cooperative grocery store owned by real customers that are committed to bringing the best quality of items for everyone. They achieve this by focusing on having sustainable, accessible, and equal distribution of all their goods. With that in mind I wanted to give the brand an organic and hand-drawn feel, by doing the illustrations myself
Adobe Photoshop, Adobe Illustrator, Procreate
Concepting, Illustrating, Photo Compilation,
I decided to use a melon for my icon and created little bite marks, representing the W for Willy Street. I came up with one badge with type and one without for smaller print.
I then came up with three different patterns with all hand-drawn elements and some reoccurring assets. Imagining what these would look like on possible shopping bags and other packaging. I was thinking of how they can continue to push their brand, while still having it feel consistent and similar.